#prove, #measure, #scale the power of live experiences
we are an interdisciplinary research lab working to showcase the value of live events
EVT
LAB
turns research and real-world insight into practical tools and knowledge to help event leaders prove, measure, and power live experiences.
We’re an applied think tank turning research—our own and from trusted collaborators—into resources, reports, and tools that help event leaders prove, design, and scale the value of live events. Our work bridges academia and industry to help you make the case for live — at scale
research themes
Economic Value
Focus:
How live events catalyze economic performance across organizational, ecosytem, and stakeholder levels.
Cognitive Value
Focus:
The knowledge, insight, and mental transformation enabled through live experiences
Relational Value
Focus:
Relationships and networks strengthened or initiated through live experiences
Symbolic Value
Focus:
The cultural, emotional, and meaning-making power of live experiences
Executive Outcomes
Focus:
Building and proving the case for live experiences as strategic investments that generate executive-level outcomes
Temporary Enterprises
Focus:
Investigating how live experiences function like agile, high-intensity, time bound temporary organizations bundled inside their parent organization--optimizing resources, decision-making, and cross-functional collaboration on compressed timelines.
Asset Orchestration
Focus:
Exploring how event leaders strategic align space, people, technology, and timing to produce multi-dimensional value at both micro (participant) and macro (business) levels.
Change Management
Focus:
Understanding how live experiences become platforms for strategic change--driving decisions, alignment, partnerships, and actions that oupace "traditional" channels